Ecolor is a next-generation color machine, designed to precisely measure, dose, and prepare professional hair color formulas. Each blend is expertly calibrated, delivering a flawless, personalized result with unprecedented speed. With its iconic and refined design, the machine balances advanced technology with a conscious approach to sustainability, redefining the future of hair coloring.

For this project, we crafted the full visual identity: from the logo design to the UI/UX interface within the machine, as well as art direction for photography, a 3D presentation video, and a variety of both online and offline applications.

Ecolor’s visual language deliberately breaks away from the aesthetic codes of traditional beauty and cosmetic brands. Its technical, high-tech appearance immediately conveys its disruptive nature, not merely as a tool but as a true color lab developed by industry experts, the Ecolor Researchers. These specialists have decoded pigments and formulas, transforming them into a living experience.

From this approach emerges the concept of the Vibrant Soul: a colorful energy that vibrates and spreads through the air, revealing the true identity of the person wearing it. The logotype itself embodies this idea, with typographic forms designed to encapsulate micro-particles of color, visually echoing the material essence of pigments.

A brand identity where aesthetics and functionality blend seamlessly, in perfect harmony of precision, light, and expression.