The company Al Fibra Globe is the first international manufacturer of commercial equipment. The brand’s core business is the production of equipment for market setups, trade fairs, and events, using materials of the highest quality. In 2022, we produced a 45-second commercial focused on the versatility and use of display tables across different generations and locations. The concept of the spot is summarized by the claim “practical, convenient, anywhere,” with a particular focus on the adaptability of the tables, including their use in space. The three characters represent possible consumer profiles, differing in age, style, and in the way they use the product. The inspiration for shapes and colors came from animated music commercials combined with an electronic audio track that accompanies and sets the rhythm for the movements of each character. The visual language of shapes and colors is drawn from the digital world, where bright, glowing tones fully express their dimension.