Love for nature and a drive for innovation give life to a fully biodegradable product. Mojito Bio is the organic product by Scarpa S.p.A., created to meet the needs of consumers who are increasingly attentive to environmental issues. Reducing waste and increasing sustainability in production are at the core of the brand’s sustainable revolution. The online and offline advertising campaign was featured in 2020 in dedicated in-store corners within Scarpa stores. The key visual was created entirely in 3D. Among several sketches illustrating the product, the concept chosen was to tell its “end”: when it ceases to exist, it transforms and becomes part of nature.